Have you ever heard about a “sudden Google algorithm update”? Well, as an SEO agency, I expect you to have heard many other silly things that marketers say to make themselves complacent, making them equally confused and concerned.
Because of that inadequate mindset, many SEO agencies tend to become complacent, thinking Google will do everything automatically. On the contrary, SEO agencies will have to be deliberate about monitoring the progress of the SEO practices to ensure success.
In reality, SEO requires hard work. As an SEO agency, you need to put in a lot of time to put every right peg in the right hole. Let me be the one to tell you that search engines give you results based on the SEO efforts you have invested.
Sometimes, It may seem as though every major search engine like Google would wait until you get all your geese in a row only to unleash an update that could make your SEO efforts instantly obsolete.
In addition, there are some secrets behind how Google evaluates web pages and determines which website will appear on search results and how they remain on significant search engine results pages for different queries. learn more about it at https://developers.google.com/search/blog/2020/05/evaluating-page-experience
Here is the good news, I have compiled a list of some tested and trusted Search Engine Optimization (SEO) tools out there that can help you see your site the way some major search engines like Google will view it. That way, you have the platform to improve your given site’s ranking for target keywords.
In this detailed article, you will unveil the six most credible SEO monitoring tools.
1. Google Search Console
Google Search Console is an SEO tool that every SEO agency cannot undermine. As matter of fact, no other tool beats the reputable favorite of expert SEO agencies and web admins – Google Search Console.
Google Search Console is a high-functioning SEO monitoring tool that allows SEO agencies to work effectively and see more than the expected performance of a website. Not only that, it teaches you how Google works and will enable you to understand how Google views the website on search results.
Google Search Console provides all the essential metrics to monitor a site’s performance, allowing you to adjust your SEO efforts. One of the features of this tool is that it will enable users to integrate Search Console into Google Data Studio for more detailed reporting.
Google Search console is best used for SEO Monitoring, CTR Optimization, and Search Performance Analysis.
2. Ahrefs Site Explorer
One of the unique features that separate Ahrefs Site Explorer from other SEO tools is that it comes with a vast capability to dive deeper into any given site’s organic performance. Ahrefs Site Explorer tool also offers the precise metrics that matter the most, from organic traffic to backlinks. With that feature, you can see how your client’s website performs, scope the competition, and dissect any site’s backlink profile. Ahrefs Site Explorer gives you enough data to plan that can be very helpful for your next SEO project.
Ahrefs Site Explorer is vest used for SEO Monitoring, Keyword Research, Backlink Analysis, Website Analytics, and Competitor Analysis
If you want a complete SEO toolbox that can ideally monitor all your SEO practices, WebCEO is among the best solutions you can get in the present market. This SEO Monitoring tool provides access to 17 (and some bonus) online SEO tools that can aid the quick processing of all your deliverables. More importantly, it gives you an eagle view for SEO monitoring, which you need as an SEO agency. One of its most common features is that it allows you to share access and projects with other users. And with that incredible feature, it is considered the ultimate concerted SEO monitoring tool for SEO agencies and expert digital marketers.
WebCEO works for SEO, Site Audits, Link Analysis and Marketing Analytics.
4. Moz Pro Tools
As one of the best tools in the SEO world, Moz has become a companion for every top SEO agency over the years. As an SEO agency, Moz Pro gives you all the crucial tools you need to manage all your SEO campaigns, including on-page website optimization, rank tracking, link building, audits, and reporting. However, that is not all the goodies you will enjoy using Moz Pro – there are many more to count.
Another essential aspect that makes this SEO tool a favorite among SEO agencies is the wealth of resources to aid SEO and inbound marketing strategies. That is why it is more potent in increasing site rankings, traffic, and leads.
MOZ Pro Tools works best for SEO, Brand Management, and Marketing, and Web Analytics.
When you, being an SEO agency, needs a quick look at a site’s health, you can rely on the capabilities of SEMRush to monitor your SEO practices ideally without a flop. This SEO tool provides you with detailed insights into a site’s SEO performance regarding keywords, backlinks, traffic, and paid ads. It is the best SEO monitoring tool to help you close any gaps in your SEO projects. Click here to check the features and price of SEMRush.
SEMRush works best for SEO, Keyword Research, Marketing, Web Analytics, and Backlinks Analysis.
6. Google Analytics
Google Analytics has a free and paid version. Meanwhile, the free version can effectively help you manage your site’s SEO even as much as the paid version. You will have a strong confirmation for that if you have once attempted to pair it with Google Search Console. Doing that, you will centrally position and compile all of your site’s SEO data, using queries to identify the different areas you need to improve regarding target keywords and content phrases you want the given website to rank for.
You can also use Google Analytics to improve your SEO in the following ways:
- Removing spam traffic or filtering referral traffic to get rid of fake referrers that bring fake traffic to your client’s website
- Comparing organic and non-organic site traffic
- Identifying the web pages that receive the most traffic to understand what you need to do to improve SEO on those pages
- Using Site Content Reports to understand engagement metrics on each page
Your work as an SEO agency can improve if you know the best tools to help you solve all your SEO problems with ease. The above SEO monitoring tools are the best available tools that can help you achieve sustainable results.