Real Dental Website Design Means More Patients!
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Getting the Most from Dental Website Design?
I have looked at hundreds and hundreds of dental websites across the country. At first glance, I’d have to say they look pretty good. But when I dug a bit deeper, I discovered that most dentists websites, although beautiful websites, are hardly getting any visitors. They aren’t getting noticed because you have to skip through an extensive list of pages to find them on Google—if you find them at all.
It's also common to find a word-for-word encyclopedia quotes of various procedures. If I was someone looking for a suitable dentist, these encyclopedia quotes wouldn’t help me in the least. Nor would they draw me to the dental practice the website is for. Most dentists’ websites have forms that ask people for their contact information. But if people don’t have any incentive to provide that information, then they won’t. Most of the time, these dental websites will display a phone number. Every now and then, it might even be in a large, bold font. But if the website doesn’t provide a reason to call…well, then no one will.
Maybe you’re different, but if it were my website, I would want visitors to have an experience when they visit the site itself. As soon as they lay eyes on your website, they should know exactly why they should choose you over any other dentist. They should be able to experience and feel the atmosphere of your office by simply exploring your website. Just imagine if patients could feel like they already knew you and your staff before they met you. A truly helpful dentist’s website that gives advice and education will be something of value. People will want to provide their contact information to access more of this free value.
The next priority is getting your website on the first page of Google, but not just by your name or the name of your practice. Anyone searching for a dentist—or any of your services in general—needs to be able to find you easily. Instead of sending everyone to the home page with generic information, you can direct them to the specific page that provides exactly what they’re looking for. For example, if they’re searching online for braces,
you wouldn’t want them to find your page about teeth whitening. You want them to go directly to your page about braces.
I share all this in the hope of helping you understand that your website can be so much more than an online brochure. It can be a helpful source of information that reaches out to potential clients through advice and education.
To show you more of what’s possible, I’ve prepared three more videos to demonstrate our process in dental website design. The process outlined in these videos will bring more patients to your practice by increasing the value of your website. Go ahead and register in the box above to get an immediate look at these short—but extremely helpful—videos.
We also regularly hold webinars to teach you about Website Sales Funnels, and how to build a website that Google loves and ranks well. Contact us to find out when our next webinar is.
The three Website images shown are all Wallaby websites.