Back when the Internet first became popular, there were many unattractive websites: sites with glaring, clashing, fluorescent colors, sites with annoying flash animation pop-ups, sites with hokey backgrounds featuring roses or smiley faces. Thankfully, website design has improved tremendously in the last decade. If you follow some basic guidelines, it’s easy to design a beautiful website.
Color
Color is the most noticeable feature of your site. Visitors immediately form an opinion of your website and your company based on the colors you’ve used. While you don’t need a thorough art education, it’s wise to know the basics of color theory.
Color wheels have been around since Sir Isaac Newton created the first one in 1666. There are many versions, but all are organized in the same manner, with the same color families next to each other. Your website designer is the right person, who can choose the best colors for your website with your consultation, you can learn more about hiring a website designer at https://wheon.com/how-do-i-pick-the-right-web-designer-for-me/
Artists don’t just randomly pick their favorite colors and throw them together; some colors look best with others. The principle of choosing the right colors is called, “color harmony.” There are several ways to achieve color harmony.
Choose analogous colors
Pick any three colors that are next to each other on a 12-part color wheel. For example, green, yellow-green, and yellow are analogous, so all three work nicely together. You’ll choose one to be the dominant color in the design.
Choose complementary colors
Two colors that are exactly opposite from each other on a color wheel are called, “complementary.” For instance, blue and orange (in varying shades) complement each other nicely. Choosing the right color combination may help your SEO efforts.
Choose colors from nature
Mother nature has an excellent color sense. Here you can see how red and various shades of green work together.
Besides color harmony, make sure that your website features colors that are easy for the visitor’s eyes. A hot pink background with white text will be impossible to read, and it looks tacky.
Font
When choosing a font for your website, pick something that is easy to read. Sans-serif fonts are usually best. Cursive fonts can work for large text but are impossible to read in smaller body text. If you don’t want your site to look like it was designed in 1997, avoid cutesy fonts such as comic sans.
Layout
Beautiful websites have a simple, easy-to-follow layout with plenty of white space. You don’t need to crowd every page on your site with text and images—the information will ‘pop’ when it has room to breathe.
Organize your site so that text and images balance each other; don’t have all of your design elements on the left side of the page, for instance. Consider each web page of your site as if it were a stand-alone poster. Is it visually pleasing?
Navigation
Beautiful web design incorporates effective navigation. Links to other pages should be easy to find. Use standard layout—either across the top, running down the left-hand side of the page, or both—for navigation. Visitors shouldn’t have to search an entire page to find what they’re looking for.
https://blog.wurkhouse.com/importance-website-navigation-best-practices this is a good post read about the importance of effective navigation.